Fresh Mayhem Soap

Logo Design

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A New Business Venture

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Increased reach

Project overview

I was initially contacted by Fresh Mayhem as they were in the process of starting their bath & body product business after spending years making products as a hobby and were looking to moving forward selling their products online.

Consultation

This project started as a complete clean slate with no logo, website, strategy or color pallette . This made communication and consultation a major part of this project and I made sure to communicate them from start to finish to create a strong brand image that represented the vision that she had for her business not just now but moving forward as the business grows.

Market Research

Our market research was focused on 2 key areas: bath and body products and artisans as a local handmade business where logos are typically clean, using sans font and colored in clean pallete colours, after discussing this information with the client we moved forward with a black, grey and gold colour pallette providing a sharp and luxurious image to her business.