Studio 22 Aesthetics

Business Card Design

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A New Business Venture

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Increased reach

Project overview

Studio 22 Aesthetics specializes in creating long-term relationships with clients by providing high quality, personalized and speedy full body waxing services in a safe and inclusive salon. With top of the line products, techniques, experience and knowledge, Alex ensures clients of all genders, ages, body types, backgrounds and abilities receive exceptional, gentle and safe waxing services at a competitive price.

I was initially contacted by Alex as a new business owner looking for a logo, business cards & assistance in the initial development of her brand Studio 22.

As a Hamilton-based freelancer with a proven track record in logo design & branding for small businesses, I was a perfect fit for this design project.

Consultation

This project started as a complete clean slate with no logo, website, strategy or color pallette . This made communication and consultation a major part of this project and I made sure to communicate them from start to finish to create a strong brand image that represented the vision that she had for her business not just now but moving forward as the business grows.

Market Research

Our market research was focused on 2 key areas: aesthetics and waxing as these are the main aspects of the business. Working with Alex we settled on the use of plant life as well as using the 22 of the business name to be the focus of the logo. I presented Alex with 5 possible logos based on the conversations that we had and fine tuned her chosen design to create this logo.